DEALER STANDARDS PROGRAM

4️⃣ DEALER STANDARDS PROGRAM

Positioning: “Voluntary trust standards for serious dealers.”

This is NOT licensing.
It’s a private code of conduct.

What you offer

• VLCA Dealer Standards document

• Ethics & transparency pledge

• Best-practice guidelines

• Optional annual self-attestation

• Public “VLCA Standards Participant” badge

What you must NOT say

• ❌ Certified

• ❌ Government approved

• ❌ Licensed

What you say instead

• ✅ “Voluntary Standards Program”

• ✅ “Private Trust Framework”

• ✅ “VLCA-Aligned Practices”

💼 Why this is strategic
This creates network gravity. Dealers want the badge.
Collectors trust the badge. VLCA sits in the middle.